It’s no secret that mobile is on the move. Stats show that by the end of 2017, nearly 90% of consumers will be searching the internet primarily on their mobile device. This means, that if your product does not play well with mobile, it may be playing alone for the rest of its (short) life-span. But, don’t worry, there’s an app for that.
If you are the one of many companies who see stats like the one listed above and know that you business plan needs to now include a mobile app, then you are on the right path. Think about the last time you left home without your phone. It’s probably safe to assume when you did, it was by mistake and by lunch time you were figuring out a way to take a long lunch to be reunited with your partner-in-crime. It has everything you need, mainly your favorite apps all in one easy-to-access location. Your phone has everything and does everything and your consumers feel the exact same way.
Everything we as consumers do today, revolves around the convenience of our mobile devices. You can do it all – from grocery shopping to renting a car from Enterprise and saving hundreds – all from the click of your phone.
So, when do you know if you’re business is ready for to create an app? Think of your business compared to Enterprise car rental and see if you answer yes to any of these questions:
- Does your business require consumers to book an appointment, search inventory, or offer some kind of service?
- Can any of these things mentioned above be completed via the website or would an app be more suitable?
If you answered YES, your company is ready to create an app. But, how do you even create an app?
The first step is finding a company that you know will design an app unique to your organization and one that will make it stand out above the millions of other apps available on the market today. You need to work with real professionals who know the ins and out of mobile design and who can apply this to your mobile app. Once you find the right company to work with, the rest of the pieces will fall into place. For a project like the scenario mentioned above, you will want to find one that specializes specifically in mobile design specifically for car rentals and appointment booking or reservations.
While there are many out there – and it can sometimes feel overwhelming- the search is worth it to find the right company to work with.